How Motorsport Frustrations Sparked a Car Hauler Revolution

Like many good ideas, SHIFTR didn’t start in a boardroom, it started at the track.

We were loading cars, just like everyone else, using ramps, wooden blocks, winches, and crossed fingers.

Every load-in felt like a risk. Every track day morning started with a 30-minute loading mission.

It was awkward, slow, and dangerous, especially when working alone or moving low-slung performance cars.

So we asked a simple question:

Why hasn’t anyone built a car trailer that actually works for this?

The Problem Was Obvious, The Solution Didn’t Exist

We wanted something:

That lets you load safely, solo
That didn’t require building DIY ramp extensions
That could be towed by a normal vehicle, not a dedicated tow truck
That was low enough for race cars, and smart enough to keep things fast

It didn’t exist. So we built it.

Built on 15 Years of Car Trailer Innovation

SHIFTR car trailers is the next part of a story that started over 15 years ago. It began with Futura Trailers, a New Zealand company founded by Glen Reid. This company emerged from the same frustrations on the racetrack.

Futura pioneered the world’s first remote-controlled, all-aluminum lowering car trailer and revolutionized vehicle transportation. Not just by creating products that are functional, but beautifully engineered.

With over 5,000 Futura trailers now on the road globally, the reputation speaks for itself: precision aluminium construction, track-proven performance, and industry-leading design.

SHIFTR inherits that legacy and takes it in a new direction. It’s built for professionals and car enthusiasts that want the same Futura design thinking and user-focused engineering, but in a tougher, steel-framed trailer that’s built to work hard, handle rougher environments, and offer greater accessibility at a lower entry price.

Enter SHIFTR: A Game Changing Car Trailer

The SHIFTR car trailer is a purpose-built, hydraulically-lowered trailer that loads vehicles at a shallow 3-degree angle. It’s remote controlled, easy to tow with a ute or SUV, and designed to make loading safe, fast, and solo.

But this isn’t just about convenience. It’s about control.

It's about reducing damage, speeding up workflows, and getting rid of tricky loading situations. Every car enthusiast, workshop owner, or transporter has faced these challenges.

Made for Enthusiasts. Trusted by Professionals.

SHIFTR is for anyone who:

Needs to haul cars quickly and alone
Loads cars regularly, whether for business, racing, or resale
Is tired of towing a full-size rollback truck for simple transport jobs
Wants to protect valuable vehicles from any possible damage during loading

Whether you're hauling a track-prepped E36 BMW, a customer’s supercar, or your own pride and joy, SHIFTR trailers makes it easier, safer, and faster, every time.

This Is Just the Start

SHIFTR launched with one mission:

Make car transport smarter.

And we’re just getting started.

With more models in the pipeline, new accessories, and partnerships forming, SHIFTR is built to evolve with the way you move vehicles.

Ready to Join the Movement?

SHIFTR car hauler trailers start at just $11,995 and are available now.